Shwallowing
In light of the incredible success in introducing loaft to the English language, I’m pleased to bring you shwallowing. It’s a portmanteau of the common phrase “to wallow shallowly”. In other words, to take explicit delight in your lack of depth (presumably in one particular subject).
For example, instead of being justifiably ashamed of my idiocy with regards to geography, I can wave my hands and say “oh, I just don’t have a head for names and places.” One step further, and I’m refusing to learn where Burma is in comparison to Thailand. It’s not going to dent my ignorance. It’s not going to matter. Worse, I don’t care and I’ll let you know it!
That’s just an example; I certainly do not shwallow in my ignorance of geography. I’m embarrassed, so I tend to either avoid the subject or use evasive phrases. I’m not going to reveal my disingenuous techniques here. They’re all I have.
A brand baby might shwallow in their fashion sense. For all my fashionista reporting, I’m pretty average here. From bottom to top: Docs, Celio, Hanes, Wayne Gretzy, Celio again, Esprit. All right, those are names, but not name-y enough to be shwallowing. In fact, I keep on unconsciously covering the logo on my man bag. It’s my new black one, for formal man-bag events.
Crap, I forgot my point.
In conclusion, it’s not bad to shwallow a bit here and there, but don’t make a habit of it. Sometimes when you think you aren’t shwallowing because you have “a very good justification”, well, think again. Also, I make up new words sometimes, but it’s because I’m very interesting and important. Thank you.


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